Tesla cars were always dog shit and experts always knew it
even with Elon suing and otherwise intimidating reporters who dared to be negative on Tesla and bribing other reporters ( like Fred Lambert of Electrek ) with promises of free Tesla Roadsters ( something on which he never delivered ) the word was out for anybody who was interested in the truth - Tesla was garbage
and yet nobody was interested
just like nobody cares that Ferrari or Aston Martin quality is garbage
Tesla was cool and thatâs all anybody cared about
Tesla was cool because most people who wanted one couldnât have one
but Teslaâs promise to shareholders was that of exponential growth ⌠and many years ago i have warned on Twitter that you canât have both - you canât have exponential growth and remain cool at the same time - something is only cool when it is rare and unattainable - and exponential growth means literally the opposite of that
and yet nobody listened âŚ
all this time Legacy Automakers resisted making EVs because they knew what i knew - but their shareholders didnât care and demanded EVs that competed with Tesla. as VW CEO said at the time they had to make EVs because they saw lines of credit drying up because nobody wanted to invest in a âlegacyâ business, everybody only wanted to invest in EVs.
and so Legacy started churning out EVs ⌠a few were complete flops like Nissan Leaf, Chevy Bolt and Mercedes EQS Sedan âŚ
and a few were hits like Porsche Taycan, Audi E-Tron and E-Tron GT, Mustang Mach E, Ford F150 Lightning, Hummer EV, Polestar 2 âŚ
the combined effect of these releases was 2-fold:
1 - the notion that EVs were some magical technology that only Tesla could master was destroyed
but more importantly:
2 - the perception of EV scarcity was destroyed
there was a VERY BRIEF moment lasting only about 2 years when the industry was making a killing because everybody was buying EVs and then âŚ
and then reality has set in - EVs were not the future, they were not a status symbol, they were just a fad âŚ
all the Legacy automakers that promised to end ICE development and go full EV did a 180 and returned to ICE because after only about 2 years the customers were done with the EV fad âŚ
and Tesla was on the ropes but Elon did manage to get Biden to make Teslaâs supercharger standard the national US charging standard ( NACS ) instead of the previous open standard ( CCS ). when one by one Legacy automakers started switching to NACS that IMO saved Tesla from certain doom, because Superchargers were Teslaâs one moat that was itself on the ropes with CCS slated to surpass it.
and then ⌠Elon decided he wanted to be president of United States ⌠a republican president at that.
this was the final nail in Teslaâs coffin. people were already out of reasons to buy Teslas and Elon gave them a reason not to buy one.
but the lesson alluded to in the title is this - the quality of the product DOES NOT MATTER.
Teslaâs rise and fall both happened in complete isolation from the actual quality ( or lack thereof ) of the car itself.
Tesla rose despite building shit cars. And it fell for reasons completely unrelated to the quality of their cars, them being unsafe, the shit service and so on.
It rose purely on hype, it fell because the hype cycle has run its course, and it was buried because their customers were Liberals and Elon went Republican.
at no point in any of this did anybody care that:
1 - slaughterpilot kept killing people by driving into highway dividers, semi trucks etc
2 - people kept burning alive in Teslas unable to get out because of no door handles
3 - that everything you take for granted in cars ( like sun roof that opens ) is missing in Tesla
4 - that you have to spend an hour in line for a supercharger to charge it
5 - that you canât get out of Florida in a hurricane in an EV
6 - that tesla shipped cars without proper tires or brakes
7 - that people kept waiting months for parts
8 - abysmal quality of paint, fit and finish
and on and on âŚ
NOBODY CARED
they didnât care when Tesla was on the way up âŚ
and they didnât care when it was on the way down âŚ
the lesson is simple - people are DUMB ANIMALS UNABLE TO JUDGE THE SUBSTANCE OF ANYTHING
they buy and sell purely on hype
as a former pro wrestler said ( after watching stars manufactured in the WWE by having fake chants of approval pumped through the speakers into an arena, and people always falling for it and beginning to echo those chants ) - âpeople do not think - they follow the noiseâ
PEOPLE JUST FOLLOW THE NOISE
that is the real lesson of Tesla.
the corollary to that is you canât argue with morons. you have to give them what they want even if you know itâs going to kill them.
because legacy carmakers understood everything from day one, but they were powerless to do anything, because they were not in the driverâs seat - the investors were.
and investors are DUMB MOTHERFUCKERS who fell for Elonâs lies, because people tend to believe anybody who promises to make them rich quick.
PS: i have an article on a similar topic here:
where i explain how European Automakers deliberately refuse to sell wagons in America to keep them artificially scarce and therefore cool.
PS2: the reason i was never in favor of shorting Tesla is because knowing something is a fad isnât the same as being able to time the downturn. shorting is inherently dangerous and i do not recommend you short anything unless you have insider knowledge, which would technically make it illegal. thus i do not recommend shorting and never have even though i always said that Tesla was a scam and a fad.
and also being a scam doesnât guarantee that the downturn will ever come at all. most things in this world are scam. the church is a scam. government is a scam. federal reserve is a scam. and so on.
if you think knowing something is a scam is reason enough to short it youâre a fucking idiot.