i won’t make excuses i think i should do it.
rather i want to explain how it actually works, which is a bit more cynical than what Hormozi is saying.
the actual reality is the problem is trivially simple to solve but is presented as not solvable - this applies to many things, but most certainly to high-end audio
the example you may find easier to understand is car acceleration. it was presented as an unsolvable problem until Plaid came out now they can’t keep pretending that it was impossible anymore. reality is they always knew it was possible - but the money was in pretending that it wasn’t.
i remember when Taycan was first spotted testing they were benchmarking it against an older Model S even though a newer, faster Model S was already available. ( Porsche was testing prototype Taycan back to back versus an old Model S ) Nobody could understand why they wouldn’t benchmark it against the then current Model S.
but the answer was Porsche was still trying to pretend that they can’t make a sedan that is faster than a 911. it was only after sales of the Taycan started to tank after a few years on the market that they refreshed it and came out with the Taycan GT that was faster than the Plaid, because at that point they couldn’t keep pretending anymore.
high-end audio works the same way. there are people on Diy Audio that make amplifier mods for fun that increase performance by several orders of magnitude for basically no extra cost, because actually it was never hard in the first place - rather the industry’s revenue depends on the belief that it is hard.
Hypex makes cheap amplifier modules that weigh like 1 pound and outperform 100 pound amplifiers costing $10,000 and DIYers make their own amplifiers by simply putting those modules in a box. But if you go to Best Buy they still have giant McIntosh amps that weigh a ton and cost an arm and a leg and don’t come nowhere near the performance of Hypex modules but that’s what people keep buying …
why ? because people need to believe that for a system to sound good it has to be big, heavy and expensive. if you show them that something cheap and light works BETTER than their big, heavy and expensive amp - they will simply refuse to talk to you.
imagine coming up to a guy with a $30,000 watch and telling him that your $10 Casio watch keeps better time. he won’t talk to you. it’s the same with everything else - whether high end audio or cars or whatever.
what’s actually great about my speaker design is that it would be heavy and expensive LOL, which means it would actually have a chance !
the fact that performance would be an order of magnitude above anything that has ever existed would be a rather irrelevant side note. the selling point would be extreme size, weight, cost and the fact that it would look like nothing else.
nobody buys a Lambo because it is fast. people buy a Lambo because it looks cool and everybody knows that it is expensive. but my speaker would also look cool and more importantly look obviously expensive.
i designed it for myself, which means the performance would be beyond state of the art, like a car that does 0-60 in 0.1 seconds killing anybody who presses the gas too hard by producing acceleration forces equal to being stomped by an elephant. that is for my own amusement - it isn’t why anybody would buy it.
people would instead buy it because it literally would look like this :
it would literally consist of multiple giant arcs moved by motors to focus sound energy on the listener.
that is people would buy it for the novelty and wow factor, then never listen to it.
nobody ever listens to their high end speakers.
i should build one for myself, then assess the feasibility of mass producing it.
by “mass” i mean a couple of them. because it would cost in the hundreds of thousands of dollars.
i mean i would be able to make my own for like $50,000 but that’s by going with used amplifiers from e-Bay and making everything myself by hand and not having any kind of pretty finish and moving the parts manually ( not by motors ) and not spending on shipping or warranty / returns / marketing etc.
to sell such a product and actually make a profit it would have to cost perhaps $250,000.
still, i actually think it might be worth it. but there is no reason to talk about it until i have built a version for myself.
from discussing earlier versions of this design people want to see me build it. they are sick and tired of me talking about it. you can’t explain something like this to anybody. you have to build it.
and of course it’s the same with any other business. investors won’t be taken by your descriptions of what you say you can do. they want to see a working prototype.
in this case it’s quite doable. it would just require a lot of work, but as Robert Greene writes nothing lasting or worth having comes without hard work.
and in this case i would at least enjoy the work and if nobody thinks it can be commercialized it would still be worth it just for my own private amusement.
but first order of business is moving to Orlando. i will worry about this speaker later.
because of stupid Real ID law coming into effect in 3 weeks i need to get a Passport just to be able to fly to Florida …
once i have the passport i will fly to Orlando and try to finally get a house there …
my last trip to Florida i drove but it was exhausting. flying is much better.
i like the resort vibe that Orlando has. and i like that from Orlando i can reach any part of Florida and also can get the fuck out of Florida using a choice of two interstates ( 95 or 75 ) in case of Hurricane. I actually drove to Orlando on the 95 and back on 75 just to see both.
You were right about redneck central driving from Orlando north on the 75 but for a hurricane evacuation route it will do.
